Verona, NJ (PRWEB) August 22, 2011 <\/p>\n
DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing, is proud to announce its fourth annual class of inductees into the DTC Hall of Fame. This year\u2019s inductees are:
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\u00a0\u00a0\u00a0\u00a0Mark Bard, Executive Director and Co-Founder of the Digital Health Coalition
\n \u00a0\u00a0\u00a0\u00a0Bill Drummy, Chief Executive Officer of Heartbeat Ideas
\n \u00a0\u00a0\u00a0\u00a0Joan Mikardos, Senior Director Digital Center of Excellence at Sanofi-Aventis
\n \u00a0\u00a0\u00a0\u00a0Nancy Phelan, Executive Director, Global Communications with Pfizer<\/p>\n
DTC Perspectives takes great pleasure in honoring these four outstanding executives as members of the 2011 DTC Hall of Fame class for their significant achievements in advancing DTC communications. \u201cDTC marketing has been practiced successfully for more than a decade and over this time it has grown to become a very important component of the pharmaceutical industry\u2019s success,\u201d said Bob Ehrlich, CEO of DTC Perspectives. \u201cIt is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.\u201d<\/p>\n
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Join us as we celebrate these inductees during a special ceremony on October 12th, a part of the DTC Perspectives\u2019 fall conference, Marketing to the Digital Consumer: Pharma Best Practices Present and Future (held October 12-13, 2011 at the Crowne Plaza Hotel in Fairfield, NJ). DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. <\/p>\n
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The 2011 DTC Hall of Fame joins previous Classes \u2013 2008: Jim Davidson of Polsinelli Shughart PC, Matt Giegerich of Ogilvy CommonHealth Worldwide, Ed Slaughter of Merck & Co., Len Tacconi of Merck & Co.; 2009: Herb Ehrenthal of Herb Ehrenthal, LLC and formerly of Schering-Plough, Paula Garrett of Lilly USA, Joe Hoholick of Amgen, Lucy Rose of Lucy Rose & Associates and formerly DDMAC\/FDA; 2010: Minnie Baylor-Henry of Johnson & Johnson and formerly DDMAC, Scott Grenz of GlaxoSmithKline, Andrew Schirmer of McCann HumanCare, Dorothy Wetzel of Extrovertic.<\/p>\n
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\u201cMarketing to the Digital Consumer: Pharma Best Practices Present and Future\u201d is dedicated to Digital and Social Media for Consumer Healthcare Marketers. The 2011 agenda will feature progressive speakers discussing trends and projections, case studies, and research on the latest in digital and social marketing trends. Learn how to improve current campaigns while planning for future initiatives.<\/p>\n
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About the DTC Hall of Fame
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The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. The DTC Hall of Fame inductees are elected by the DTC Perspectives\u2019 Advisory Board, a select group of industry experts who serve as council to review the nominees and help select the final inductees.<\/p>\n
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