![](\"http:\/\/www.organicnaturalcosmetics.org\/wp-content\/uploads\/2014\/09\/gI_89032_motives.png\")
\nGreensboro, North Carolina (PRWEB) September 09, 2014 <\/p>\n
\nGreensboro, North Carolina (PRWEB) September 09, 2014 <\/p>\n
Motives Cosmetics, @motivescosmetics, reached a major milestone this past Friday achieving what L\u2019Oreal, CoverGirl, Est\u00e9e Lauder and Lanc\u00f4me combined have not \u2013 surpassing one million followers on Instagram. What\u2019s more impressive is that this feat was the result of a well-crafted plan created by Motives founder Loren Ridinger just one year ago.<\/p>\n
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\u201cWe couldn\u2019t be happier crossing this monumental threshold of one million Instagram followers so quickly,\u201d Loren Ridinger said enthusiastically. \u201cMy goal was to connect with women as well as beauty influencers who visualize Motives as an elite product and brand that is accessible to everyone.\u201d<\/p>\n
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In celebration, for 12 hours this past Saturday, Motives Cosmetics gave away 12 top-selling products each hour to 12 loyal followers during its \u2018Thanks-A-Million Flash Giveaway\u2019. From noon to midnight on Instagram, these top-selling products were given away based upon gorgeous \u2018million dollar looks.\u2019 <\/p>\n
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What makes this achievement more significant is that Motives is the first company to achieve this status on an organic level without the help of a media or branding agency. Socially connecting to people through beauty influencers like Naomi Giannopoulos, @Vegas_Nay; Maryam Maquillage, @maryamnyc; Elizabeth Marino, @elymarino; Ellarie Noel, @ellarie; Denise Sanchez, @makeupbydenise; and Teni Panosian, @tenipanosian as well as hundreds more allows everyone to experience the glamorous yet practical nature of Motives by seeing pictorials and videos created by these beauty icons. <\/p>\n
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\u201cI call this team of beauty influencers the Motives Mavens through whom, along with hundreds of other beauty authorities, we are exponentially connecting with more than 10 million beauty lovers.\u201d<\/p>\n
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It\u2019s not just Motives\u2019 followers that have increased. As a result of Ridinger\u2019s social media prowess, Motives Cosmetics\u2019 social sales have increased dramatically as well. This is consistent with a recent report released by research firm L2, http:\/\/www.l2thinktank.com\/research\/instagram-2014<\/a> wherein Instagram boasts the highest conversion rate from browser to shopper.<\/p>\n
<\/p>\n \u201cWe consider ourselves pioneers of social selling and no one does it better than Motives Cosmetics,\u201d said JR Ridinger, President & CEO of Motives\u2019 parent company, Market America | SHOP.COM. \u201cHaving surpassed industry giants in terms of social following and customer engagement, Motives will soon pass them in terms of revenue through ongoing social commerce initiatives that only Loren can envision and execute. She turned selfies into sales \u2013 can\u2019t wait to see what\u2019s next.\u201d<\/p>\n
<\/p>\n La La Anthony, actress and entrepreneur, is also thrilled with the achievement as she and Loren created Motives for La La to address the cosmetics needs of women of all skin tones. Now, with over one million followers, their goal of making everyone feel beautiful is clearly becoming a reality.<\/p>\n
<\/p>\n \u201cLess than a year ago, Motives Cosmetics had less than 2,000 Instagram followers and now we have over one million,\u201d said La La Anthony. \u201cWe are so thankful to all those who have fallen in love with the versatile color palettes and rich formulas of Motives and who have helped us hit this amazing accomplishment!\u201d<\/p>\n
<\/p>\n Loren and La La personally thanked their followers and posted video messages on Instagram within moments of hitting the one million mark:<\/p>\n
<\/p>\n http:\/\/instagram.com\/p\/skaIOJjkvE\/?modal=true<\/a> (Loren)
<\/p>\n \u201cThere is so much more to come with Motives Cosmetics, including an upcoming contest to spotlight all the \u2018one-in-a-million\u2019 women out there – so everyone should follow @motivescosmetics so you don\u2019t miss out,\u201d said Loren. \u201cAnd take a look at this quick Motives video while you\u2019re there, http:\/\/instagram.com\/p\/skvIxDDkvL\/?modal=true<\/a>. Thank you so much to all of our followers for helping Motives become one-in-a-million!\u201d<\/p>\n
<\/p>\n All Motives products are available now through http:\/\/www.motivescosmetics.com<\/a><\/p>\n
<\/p>\n ABOUT MOTIVES\u00ae BY LOREN RIDINGER
<\/p>\n To stay connected with Motives Cosmetics, follow us on:
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http:\/\/instagram.com\/p\/skiGEijkrZ\/?modal=true<\/a> (La La)<\/p>\n
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Motives by Loren Ridinger, through revolutionary and cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today\u2019s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit MotivesCosmetics.com, Loren Ridinger\u2019s blog, My Fashion Cents, at MyFashionCents.com, and Loren\u2019s World, a lifestyle and empowerment website, at LorensWorld.com. <\/p>\n
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Instagram: @motivescosmetics
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Facebook: https:\/\/www.facebook.com\/MOTIVESCOSMETICS<\/a>
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Twitter: @motives
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Google+: https:\/\/plus.google.com\/u\/0\/b\/118074179119818521722\/+MotivescosmeticsbyLorenRidinger\/posts<\/a>
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YouTube: https:\/\/www.youtube.com\/officialmotives<\/a>
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Pinterest: http:\/\/www.pinterest.com\/motivesbeauty<\/a><\/p>\n
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