DTC Perspectives Names 2011 DTC Hall of Fame Class
Verona, NJ (PRWEB) August 22, 2011
DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing, is proud to announce its fourth annual class of inductees into the DTC Hall of Fame. This year’s inductees are:
Mark Bard, Executive Director and Co-Founder of the Digital Health Coalition
Bill Drummy, Chief Executive Officer of Heartbeat Ideas
Joan Mikardos, Senior Director Digital Center of Excellence at Sanofi-Aventis
Nancy Phelan, Executive Director, Global Communications with Pfizer
DTC Perspectives takes great pleasure in honoring these four outstanding executives as members of the 2011 DTC Hall of Fame class for their significant achievements in advancing DTC communications. “DTC marketing has been practiced successfully for more than a decade and over this time it has grown to become a very important component of the pharmaceutical industry’s success,” said Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”
Join us as we celebrate these inductees during a special ceremony on October 12th, a part of the DTC Perspectives’ fall conference, Marketing to the Digital Consumer: Pharma Best Practices Present and Future (held October 12-13, 2011 at the Crowne Plaza Hotel in Fairfield, NJ). DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees.
The 2011 DTC Hall of Fame joins previous Classes – 2008: Jim Davidson of Polsinelli Shughart PC, Matt Giegerich of Ogilvy CommonHealth Worldwide, Ed Slaughter of Merck & Co., Len Tacconi of Merck & Co.; 2009: Herb Ehrenthal of Herb Ehrenthal, LLC and formerly of Schering-Plough, Paula Garrett of Lilly USA, Joe Hoholick of Amgen, Lucy Rose of Lucy Rose & Associates and formerly DDMAC/FDA; 2010: Minnie Baylor-Henry of Johnson & Johnson and formerly DDMAC, Scott Grenz of GlaxoSmithKline, Andrew Schirmer of McCann HumanCare, Dorothy Wetzel of Extrovertic.
“Marketing to the Digital Consumer: Pharma Best Practices Present and Future” is dedicated to Digital and Social Media for Consumer Healthcare Marketers. The 2011 agenda will feature progressive speakers discussing trends and projections, case studies, and research on the latest in digital and social marketing trends. Learn how to improve current campaigns while planning for future initiatives.
About the DTC Hall of Fame
The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. The DTC Hall of Fame inductees are elected by the DTC Perspectives’ Advisory Board, a select group of industry experts who serve as council to review the nominees and help select the final inductees.
For additional information about the “Marketing to the Digital Consumer Conference” or the 2011 Hall of Fame inductees, please visit our Website at http://www.dtcperspectives.com or contact Jennifer Haug at (973) 457-5718 or Jennifer(at)dtcperspectives(dot)com.
To register for the Conference or Hall of Fame Induction Ceremony, contact Debra Sander at (973) 239-2051, x221 or Debra(at)dtcperspectives(dot)com.
Don’t miss your chance to honor the 2011 DTC Hall of Fame inductees with a congratulatory ad. For more details, contact Matt Yavorski at 973-239-2051, x224 or Matt(at)dtcperspectives(dot)com.
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